Kari Woldum

product. Spaces. branding. Experiences.


BRand Strategy & Design

"Eventually everything connects—people, ideas, objects... the quality of the connection is the key." –Charles Eames

Consumers ache for slowed-down, authentic experiences that go beyond trend and draw inspiration from the natural world and our connection to each other. While many of today’s brands have either forgotten their roots — or never found them at all — consumers have grown more sophisticated, demanding products and services that tell a story.

Harnessing over a decade of product curation and strategic brand building at Design Within Reach, I understand that when product is purposeful, when the details of a space reflect a brand’s very essence, and when a customer’s holistic experience is thoughtfully considered, we engage in lasting, meaningful ways.

With a discerning knowledge of global design and lifestyle, I help businesses and entrepreneurs find their center, discover — or rediscover — their essential offering, and develop blueprints for growth.

From ideation to scale, I serve as both strategic thinker and creative brand ambassador to ensure a company's tenets are echoed throughout each customer touchpoint. I guide my clients to reconnect to the heart of their mission, ultimately offering their customers a deeper sense of integrity, truth, and connection.



Comprehensive Brand Positioning & Identity

Strategic Roadmap Creation

Market Research & Competitive Analysis

Customer Experience & Lifecycle Mapping

Product Assortment Development: Sourcing, Manufacturing, Sales Strategy & Merchandising

Commercial & Residential Interior Design

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Kari is the living embodiment of a rising archetype of our time. Her impeccable brand and design consultation is steeped in conscious curation and is a reflection of her deep care for people and projects to reach the point of full resonance.
— Rochelle Schieck, Founder, Qoya
Kari has an inherent gift of seeing and identifying beautiful and timeless product. That alone isn’t incredibly uncommon, but it’s her ability to translate product into collections that meet a strategic brand vision that separates her from others.
— John Edelman, CEO, Design Within Reach
Kari’s brilliance is in her ability to listen deeply to her clients — to really know them — and to help make choices from that place. Not only did Kari wrangle all the aesthetic details with style, soul, and verve, she helped me create a home where I feel more like myself.
— Moira Bartel, Interiors Client
Working with Kari feels like a dream. She’s full of corporate knowledge, yes, but presents strategy-building in the most encouraging and inspiring manner. She knows what questions to ask to help me clarify my goals, and is persistent yet relaxed enough to keep me and my company on track.
— Katie Storey, Principal, Storey Design