BRand Strategy & Design
"Eventually everything connects—people, ideas, objects... the quality of the connection is the key." –Charles Eames
Consumers ache for slowed-down, authentic experiences that go beyond trend and draw inspiration from the natural world and our connection to each other. While many of today’s brands have either forgotten their roots — or never found them at all — consumers have grown more sophisticated, demanding products and services that tell a story.
Harnessing over a decade of product curation and strategic brand building at Design Within Reach, I understand that when product is purposeful, when the details of a space reflect a brand’s very essence, and when a customer’s holistic experience is thoughtfully considered, we engage in lasting, meaningful ways.
With a discerning knowledge of global design and lifestyle, I help businesses and entrepreneurs find their center, discover — or rediscover — their essential offering, and develop blueprints for growth.
From ideation to scale, I serve as both strategic thinker and creative brand ambassador to ensure a company's tenets are echoed throughout each customer touchpoint. I guide my clients to reconnect to the heart of their mission, ultimately offering their customers a deeper sense of integrity, truth, and connection.
Comprehensive Brand Positioning & Identity
Strategic Roadmap Creation
Market Research & Competitive Analysis
Customer Experience & Lifecycle Mapping
Product Assortment Development: Sourcing, Manufacturing, Sales Strategy & Merchandising
Commercial & Residential Interior Design